Bigtincan Helps CMOs Deliver Results in 2019

In my last post we started discussing how Why Bigtincan is Becoming a CMO's Best Friend.  I wanted to continue my train of thought, focusing on the second item in the Gartner article, "8 Top...

Why Bigtincan is Becoming a CMO's Best Friend

At Bigtincan, I spend a lot of time digging into industry metrics as part of my efforts to find the right partners to work with. As the most integrated platform in the sales enablement space,...

Stop Starting Over: How to Recycle Your Training Content

About 10,000 Baby Boomers retire from the workforce every day. As tenured employees head out the door, all of those years of valuable experience and training follow suit. You need to get your new...

Bigtincan for Adobe - Campaigns and Marketo Integration

Marketing Automation is at the core of almost every marketing team - it’s a need-to-have, not a nice-to-have. Marketers use Marketing Automation platforms to gather data, and use that data to...

Content Creation, Editing, and the Adobe InDesign Extension

We use Adobe products all the time, and Adobe InDesign is one of our favorites for creating our own marketing content. Though InDesign is an incredibly powerful tool, it isn’t one that a...

Bigtincan for Adobe - AEM Integration

We are back from the Adobe Summit and reflecting upon the feedback we are receiving from customers, prospects, partners, and Adobe employees themselves. By all measures, the launch of Bigtincan...

Bigtincan for Adobe - Sales Enablement Made for Marketers

Today’s CMO has a multitude of channels to reach - more than at any other time in history.  Forrester even has gone as far as to say that the role of CMO has shifted now to be “Chief...

How to Avoid a Brand Identity Crisis

Your brand is the banner you hope your leadership will embody and your employees will be proud to stand behind.Your brand is how your customers recognize and remember you. Your brand is a...

The Recipe for Designing a Premier UI/UX Experience

When designing a UI (User Interface), there are many factors that contribute to an overall great experience.  Of these factors to consider, the most important by far is of course the user. It...

Content Management Systems vs Sales Enablement Platforms - Who Wins?

Content is king.

Content fuels every part of your customer-facing organization. This is especially true if you think of your business as a flywheel. The idea of a flywheel is pretty simple –...

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