5 Projects to Improve Your Sales and Marketing Alignment

  1. Get Your Customer-Facing Teams to Submit Content Recommendations or Requests

    Documenting content recommendations and requests in a more concrete way is a fantastic way to ensure that Sales and...

FAQs About Developing Buyer Personas

Persona development is becoming increasingly sophisticated as more organizations are make it standard operation procedure. If you’re new to buyer personas or eager to learn more about the...

Top 10 Questions to Ask When Evaluating a Sales Enablement Software

Evaluating and choosing the right sales enablement automation (SEA) platform may seem like a daunting task. To make your buying process easier, we’ve put together ten questions to ask vendors when...

Think Strategically: Content Without Context Is Fluff

Despite buyers' expectations of compelling content along every step of the buyer journey, many organizations still don't follow a content marketing strategy or have one that's poorly defined....

Make Your Sales Content Count Part 2: The Key to Determining Sales Content ROI

In Part 1 of “Make Your Sales Content Count,” we looked at why the majority of sales content goes unused. The good news is that it’s not too late to turn around your company’s sales content...

7 Quick Tips for Successful Sales Enablement

Sales Enablement can be a huge beast to tackle, but its importance can’t be understated. Aberdeen tells us that companies with best-in-class Sales Enablement strategies achieve 84% quota...

Make Your Sales Content Count, Part 1: Why Sales Content is Underutilized

Marketing teams devote endless time, money, and effort to churn out sales content that they can’t wait to hand off to their sales team. The reality is that their sales team is unlikely to use the...

9 Ways Bigtincan Uses Bigtincan

Eating your own dog food: it’s probably the best way to get intimately acquainted with the product you sell. Here at Bigtincan, our platform is a part of the sales and marketing teams’ daily...

Sales Enablement Becoming More Crucial to Digital Transformation

Over the last month, I've been asked to speak at two separate events for the Sales Enablement Society -- their annual conference in Denver, CO, and then at Sales Enablement Soiree that was held...

Sales and Marketing Alignment for Life Sciences

Episode #1: Field of Dreams - “If you build it, your field data will come.”

Ray Liotta is an accomplished actor, and one of my favorites. However, I must admit I’m not so impressed with his latest...

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