Increase Revenue Alignment to Achieve up to 15% Higher Profitability

It should come as no surprise that one of the major challenges faced by today’s modern marketer is around the alignment of sales, marketing, and the rest of the organization. Getting teams to work...

The Challenge of Content Velocity for the Modern Marketer (2019)

Bigtincan recently ran a webinar for Bigtincan for Adobe where we reviewed the challenges of today's modern marketer in the context of their content. The level of interest the webinar received has...

Why Your CMO Needs to be Your Chief Collaborator in 2019

So many of us have been pointing to the gap between marketing and sales for years, recognizing that the siloed operation of these teams have worked counter to the goals of the business.  Hubspot...

What CMOs are Getting Wrong in 2019

Over the course of the last two weeks I have dug into the Gartner article, "8 Top Findings in Gartner CMO Spend Survey 2018-19" - today we will finish looking at the last points.  

Sales Presentations: How Much Control Should Marketing Give?

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different...

Bigtincan Helps CMOs Deliver Results in 2019

In my last post we started discussing how Why Bigtincan is Becoming a CMO's Best Friend.  I wanted to continue my train of thought, focusing on the second item in the Gartner article, "8 Top...

Why Bigtincan is Becoming a CMO's Best Friend

At Bigtincan, I spend a lot of time digging into industry metrics as part of my efforts to find the right partners to work with. As the most integrated platform in the sales enablement space,...

Why Salespeople Only Use 35% of Marketing Collateral

Marketers spend a ton of time, money, and effort creating digital sales collateral for their sales teams.

Bigtincan for Adobe - Campaigns and Marketo Integration

Marketing Automation is at the core of almost every marketing team - it’s a need-to-have, not a nice-to-have. Marketers use Marketing Automation platforms to gather data, and use that data to...

Content Creation, Editing, and the Adobe InDesign Extension

We use Adobe products all the time, and Adobe InDesign is one of our favorites for creating our own marketing content. Though InDesign is an incredibly powerful tool, it isn’t one that a...

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