Key Requirements of a Sales Enablement Platform in the Life Sciences Industry

Sales enablement platforms are becoming an increasingly critical ingredient to success for Life Science organizations. The most successful organizations have a comprehensive sales enablement...

Marketing, Sales, and Service Challenges in the Life Sciences Industry

With the general pressure to lower healthcare costs, and with increased competition from new market entrants, generic providers, and from head-to-head competitors, life sciences firms are having...

Big Love (Of Big Data) in the Life Sciences Industry

I love meeting with marketers in the Life Sciences industry. Whether it is with an executive at a Blue Chip Pharma, a Medical Device Market Leader, or a smaller but highly competitive lab company,...

Medical Science Liaison (MSL) Enablement

Medical Science Liaison (MSL) enablement is a key piece to your organization’s sales enablement strategy. The MSL role continues to be a vital piece of the overall sales enablement strategy,...

Sales Enablement Alignment for Life Sciences Episode #2: Stealing Signs

Fall is here, and with it comes its many trappings, including the best part of the Major League Baseball season. If you’ve been watching the MLB playoffs, it’s been obvious that the game is...

Sales and Marketing Alignment for Life Sciences

Episode #1: Field of Dreams - “If you build it, your field data will come.”

Ray Liotta is an accomplished actor, and one of my favorites. However, I must admit I’m not so impressed with his latest...

Bigtincan in the News: Can AI Improve Sales Productivity in Pharma?

This article originally appeared in the July edition of Pharmaceutical Executive.

Bigtincan joins Healthcare Cloud Leader’s Growing Partner Ecosystem

hc1.com, the Healthcare Relationship Cloud® company that enables health systems and diagnostic labs to personalize the experience for patients and providers throughout the entire care journey,...

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