Creating Engaging Learning Content in 2019

Good content - we’re all after it in one form or another. Whether it’s for training our employees or reaching our customers, you need something that actually engages your reader and fast. If...

Poor Content Management is Keeping Salespeople from Selling

In a post back in July of 2017, Peter Ostrow of Sirius Decisions wrote:

The Challenge of Content Velocity for the Modern Marketer (2019)

Bigtincan recently ran a webinar for Bigtincan for Adobe where we reviewed the challenges of today's modern marketer in the context of their content. The level of interest the webinar received has...

Why Your CMO Needs to be Your Chief Collaborator in 2019

So many of us have been pointing to the gap between marketing and sales for years, recognizing that the siloed operation of these teams have worked counter to the goals of the business.  Hubspot...

Six Do's and Don'ts of workplace communication (2019)

Technology continues to shrink our world, making us more closely connected to each other in spite of physical distance. As a result, workforces are growing further apart geographically. Companies...

Sales Presentations: How Much Control Should Marketing Give?

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different...

Increasing Employee Engagement: Information vs. Knowledge

Give people new information and they forget more than 50 percent of it within one hour. Two-thirds of that information vanishes from their mind in a day. That’s according to Hermann Ebbinghaus’...

5 Steps to Building a Mobile-Ready Sales Performance Support System

After your marketing team goes through the process of identifying what content your should produce, it's time to find the best way to get that content to your sales team. Here's 5 steps to build...

The Attributes of Successful Sales Content

Creating impactful content is not a simple undertaking. It requires a thoughtful, reasoned approach to match the design of each content item with the necessary attributes. It is an ongoing process...

The Recipe for Designing a Premier UI/UX Experience

When designing a UI (User Interface), there are many factors that contribute to an overall great experience.  Of these factors to consider, the most important by far is of course the user. It...

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