Three Tips For Maintaining Messaging Consistency Across the Organization

Marketers, we’ve all been there. You spend days, weeks, months crafting the perfect message that will resonate best with your audience. You’ve scoured analyst reports, voice of the customer,...

The Silver Bullet of Content Marketing: Neuroscience

We’ve all heard it: “death of Powerpoint”, “Powerpoints are boring”, “Ugh - not another slide deck”. Marketers have it tough - creating engaging content is both an art and a science. And in a...

Apple, A.I., and Enterprise Enablement

There is no ecosystem on earth quite like Apple and its offerings. The release of the new iPhone series and Apple Watch 4 are stunning achievements, both in functional and aesthetic design. While...

Bigtincan Offers Day Zero Compatibility with iOS12

It’s the most wonderful time of the year – Apple’s big iOS announcement. This year, we are getting the gift of iOS12.

Are B2B Salespeople Going to Go Extinct?

According to Frost & Sullivan Research, the B2B eCommerce market will be twice as large as the B2C market by 2020. Despite this growth, Forrester analysts have predicted that 1 million US B2B...

New Survey Finds Sales Enablement is Changing the Game

Last week, after months of plummeting stock prices, McDonald’s announced its plans to double-down on customer experience, investing nearly $6 billion across its franchises to update systems and...

Retail Takeaways From Apple's Trillion Dollar Valuation

Apple’s story is one that has transcended that of retailer and manufacturer, and has embedded itself into the core of the modern business stratagem. The countless meetings I’ve been in and...

11 Things You Learned in Kindergarten that Will Help You with Sales Enablement

For those in the business world, Kindergarten is a distant memory - if even still a memory at all. However, there are some key lessons we all learned in Kindergarten that have been engrained in...

An Industry Professional’s Take: What Bigtincan’s Acquisition of Zunos Means for the Market

Last month, Bigtincan announced its acquisition of micro-learning and gamification software vendor, Zunos. Bigtincan is committed to elevating the Sales Enablement profession, and expanding the...

Retailers: How to Keep Customer Experience in Orbit While Mercury is in Retrograde

Uh oh, Mercury is in retrograde again. And as the ruler of all types of communication, selling, buying, transportation, shipping and travel, Mercury’s backspin can mean serious consequences for...

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