Why Marketers Should Care About Sales Enablement

Marketers - don’t let Sales have all the fun in Sales Enablement! CSO Insights reports that only 8% of Sales Enablement functions report into Marketing, with the remaining percentage reporting to...

Bigtincan for Adobe - Sales Enablement Made for Marketers

Today’s CMO has a multitude of channels to reach - more than at any other time in history.  Forrester even has gone as far as to say that the role of CMO has shifted now to be “Chief...

How to Spend More Time Closing Deals in 2019

As you are probably aware, a core sales responsibility is providing prospects with compelling information that helps them justify their decision to buy.

How to Get Better Results from Your Learning Program

Business impact and ROI are the top two results organizational leaders want out of their learning and development programs.  A ccording to LinkedIn , only 8% and 4% respectively report seeing...

How Technology Can Prompt Cross-Selling

Everyday companies are finding innovative ways to leverage technology for more effective cross-selling in the field. What methods have been proven successful?

5 Projects to Improve Your Sales and Marketing Alignment

  1. Get Your Customer-Facing Teams to Submit Content Recommendations or Requests

    Documenting content recommendations and requests in a more concrete way is a fantastic way to ensure that Sales and...

Key Requirements of a Sales Enablement Platform in the Life Sciences Industry

Sales enablement platforms are becoming an increasingly critical ingredient to success for Life Science organizations. The most successful organizations have a comprehensive sales enablement...

Why You Should Say Goodbye to Your Traditional LMS

Corporate learning has fundamentally changed, and it’s killing traditional Learning Management Systems. That’s a good thing. People have a need to learn and develop like never before. We’re...

A New Dawn for Sales Coaching

Sales managers aren’t born coaches!

At virtually every company I’ve ever worked for, people are promoted to become sales managers on the basis of their selling track record not their ability to...

Marketing, Sales, and Service Challenges in the Life Sciences Industry

With the general pressure to lower healthcare costs, and with increased competition from new market entrants, generic providers, and from head-to-head competitors, life sciences firms are having...

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