Increasing Employee Engagement: Information vs. Knowledge

Give people new information and they forget more than 50 percent of it within one hour. Two-thirds of that information vanishes from their mind in a day. That’s according to Hermann Ebbinghaus’...

Bigtincan Helps CMOs Deliver Results in 2019

In my last post we started discussing how Why Bigtincan is Becoming a CMO's Best Friend.  I wanted to continue my train of thought, focusing on the second item in the Gartner article, "8 Top...

Why Bigtincan is Becoming a CMO's Best Friend

At Bigtincan, I spend a lot of time digging into industry metrics as part of my efforts to find the right partners to work with. As the most integrated platform in the sales enablement space,...

Stop Starting Over: How to Recycle Your Training Content

About 10,000 Baby Boomers retire from the workforce every day. As tenured employees head out the door, all of those years of valuable experience and training follow suit. You need to get your new...

Why Salespeople Only Use 35% of Marketing Collateral

Marketers spend a ton of time, money, and effort creating digital sales collateral for their sales teams.

Bigtincan for Adobe - Campaigns and Marketo Integration

Marketing Automation is at the core of almost every marketing team - it’s a need-to-have, not a nice-to-have. Marketers use Marketing Automation platforms to gather data, and use that data to...

Content Creation, Editing, and the Adobe InDesign Extension

We use Adobe products all the time, and Adobe InDesign is one of our favorites for creating our own marketing content. Though InDesign is an incredibly powerful tool, it isn’t one that a...

Bigtincan for Adobe - AEM Integration

We are back from the Adobe Summit and reflecting upon the feedback we are receiving from customers, prospects, partners, and Adobe employees themselves. By all measures, the launch of Bigtincan...

Why Learning Keeps Employees Happy

Keeping employees happy can feel like a never-ending struggle. You develop a fun company culture, invest in reward systems to show their value, and yet still, something is missing. That missing...

What You Didn't Know About Gamified Learning

Gamification in education is not a new fad, or a fleeting phase. If you’ve ever collected stamps on a punch card for free coffee, or cared about a step goal given to you by a fitness counter, then...

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