Make Your Sales Content Count Part 2: The Key to Determining Sales Content ROI

In Part 1 of “Make Your Sales Content Count,” we looked at why the majority of sales content goes unused. The good news is that it’s not too late to turn around your company’s sales content...

The Modern Way to Boost CRM Adoption

Imagine all the good stuff happening in the field across your sales organization - the countless text messages, emails, phone calls, sales meetings, lunches, happy hours, many of which are...

7 Quick Tips for Successful Sales Enablement

Sales Enablement can be a huge beast to tackle, but its importance can’t be understated. Aberdeen tells us that companies with best-in-class Sales Enablement strategies achieve 84% quota...

Apple Launches New Hardware – What it Means for Business

It’s the end of October and Apple has announced a new MacBook Air, Mac Mini, and most notably, a new iPad Pro. The iPad Pro (shipping Nov 7th) features an all glass edge to edge display, FaceID,...

Make Your Sales Content Count, Part 1: Why Sales Content is Underutilized

Marketing teams devote endless time, money, and effort to churn out sales content that they can’t wait to hand off to their sales team. The reality is that their sales team is unlikely to use the...

Sales Enablement Alignment for Life Sciences Episode #2: Stealing Signs

Fall is here, and with it comes its many trappings, including the best part of the Major League Baseball season. If you’ve been watching the MLB playoffs, it’s been obvious that the game is...

The Key to Employee Development in Retail

One of the greatest opportunities of my professional career happened when an organization took a chance and allowed me to take on roles and challenges that, on paper, I was nowhere near qualified...

The Complexities of a Manufacturing Sales Environment

Complexity in sales means many things. More buyers per deal. More parts of the solution. Longer sales cycles. More diverse and complex selling moments. Differing messaging based on persona,...

Crawl, Walk, Run – The AI Journey

AI has made its way into countless software solutions, and with good reason – it can improve the selling experience for both sellers and buyers. However, AI systems traditionally require a...

A (Very) Brief History of Sales Enablement

Sales enablement didn’t suddenly wash up like a life raft on our shores. We’re still waiting for the definitive history on sales enablement, but we can trace its origins to 1999. That’s when John...

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