Buyer Behavior Today: It’s All About the Screens

Today, implementing sales enablement is indispensable because buyers expect their commercial interactions to mirror their day-to-day, personal experiences in today’s digital and mobile...

4 Steps to Write Better Training Content

Words are hard. Especially if you want them to be creative, informative and well-written. Rather than spending hours trying to formulate the perfect sentence for your training content, follow...

Sales Coaching Improves Win Rates by 31%

Sales Enablement through sales coaching is definitely not a new topic, it's been around for as long as we have had sales people.  While the oft-noted sale of Manhattan by native Americans in the...

Sales Coaching vs. Sales Training: What's the Difference?

I’m often reminded of a common conversation between a CEO and CFO. The CFO asks how much will it cost us if we train a rep and they leave? To which the CEO responds, “How much will it cost us if...

3 Benefits of Using Mobile Sales Apps in 2019

“Efficiency” may have been the top thing on your mind when you gave your sales team tablets.

What CMOs are Getting Wrong in 2019

Over the course of the last two weeks I have dug into the Gartner article, "8 Top Findings in Gartner CMO Spend Survey 2018-19" - today we will finish looking at the last points.  

Six Do's and Don'ts of workplace communication (2019)

Technology continues to shrink our world, making us more closely connected to each other in spite of physical distance. As a result, workforces are growing further apart geographically. Companies...

How Sales Enablement Allows CMOs to Innovate

In my last two posts I focused on how Bigtincan helps CMOs better execute, drawing insights from the Gartner article, "8 Top Findings in Gartner CMO Spend Survey 2018-19.”  I’ll continue this...

The Key to Keeping Financial Advisors Informed in 2019

It is often challenging to keep Advisors up to date on all that is happening, not only internally, but across the heavily regulated financial services industry.

Sales Presentations: How Much Control Should Marketing Give?

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different...

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