How Events Can Boost Your Learning Strategy

While communication, collaboration and education should be continuous, events are like short boot camps that can foster a lot of progress in a short amount of time. Face-to-face interaction is...

Why You Shouldn’t Use a Website as a Sales Enablement Tool

A lot of companies wonder why they can’t just use their website to house critical sales information for their sales team as opposed to taking the plunge with a mobile sales app or sales enablement...

Is Learning the Key to Effective Guided Selling?

Part 3 of Driving Success from Sales Enablement Investments Blog Series

Learning is not connected to sales execution

Traditionally, teaching sales people about markets and customers, and...

Get it in Writing: The Value of a Sales Enablement Charter

This post is a snippet from The Essential Guide to Sales Enablement for 2019

A sales enablement charter specifies your revenue goal and sales objectives along with who is responsible for what....

How to Increase Employee Engagement with Faster Feedback

How do you know if your organization is successful? How do you gauge if your customers are happy? How do you evaluate performance? You pull data, you ask questions, and you set goals. This process...

Using Real-time Data to Earn Sales in the Field

The era of data analytics is here and the number of platforms promising to help harness data for business wins is growing by the day. Follow this guide for data-driven in-field sales success.

Avoid These 8 Psychological Biases with a Sales Enablement Platform

Sales and Marketing is all about knowing your prospects – what they care about, how they like to consume content, what their buying process is. Psychology can help us understand consumer behavior,...

Equipping Your Learning Platform with the Best Training Content

Finding the right e-learning platform for your organization is important. But, then you have to take things a step further. Your learning management system (LMS), learning experience platform...

Making Content Strategy Central to Your Sales Enablement Deployment

Implementing sales enablement focuses on achieving a measurable goal for growing your organization's revenue. As part of an overarching content marketing strategy, the content you create and...

Gamification: Gimmick or game changer?

Gartner defines gamification as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.If the term seems like old news, we're here to tell...