Bigtincan 2019 SiriusDecisions Summit Recap

Last week (May 5-8), Bigtincan had a large presence at the 2019 SiriusDecisions Summit in Austin, Texas themed, “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine.” As a...

Retail Enablement - NRF 2019: Retail’s Big Show Recap

Bigtincan recently attended NRF 2019: Retail’s Big Show. With over 38,000 people in attendance, this event continues to be the largest retail conference and expo in the world.

Think Strategically: Content Without Context Is Fluff

Despite buyers' expectations of compelling content along every step of the buyer journey, many organizations still don't follow a content marketing strategy or have one that's poorly defined....

Make Your Sales Content Count Part 2: The Key to Determining Sales Content ROI

In Part 1 of “Make Your Sales Content Count,” we looked at why the majority of sales content goes unused. The good news is that it’s not too late to turn around your company’s sales content...

Make Your Sales Content Count, Part 1: Why Sales Content is Underutilized

Marketing teams devote endless time, money, and effort to churn out sales content that they can’t wait to hand off to their sales team. The reality is that their sales team is unlikely to use the...

A (Very) Brief History of Sales Enablement

Sales enablement didn’t suddenly wash up like a life raft on our shores. We’re still waiting for the definitive history on sales enablement, but we can trace its origins to 1999. That’s when John...

Bigtincan at Dreamforce ‘18

Last week was a busy and exciting time for Bigtincan as we made the cross-country trip to San Francisco, CA for Dreamforce 2018. During the week-long event, we met a ton of great people at our...

Are B2B Salespeople Going to Go Extinct?

According to Frost & Sullivan Research, the B2B eCommerce market will be twice as large as the B2C market by 2020. Despite this growth, Forrester analysts have predicted that 1 million US B2B...

5 Quick Tips for Increasing Sales Technology Adoption

There are countless technologies that have been developed to accelerate the sales process and increase revenue for sales organizations. These technologies aim to improve sales effectiveness and...

Bigtincan Interview with Sales Expert Andy Olen

Andy Olen, Senior VP of North America Laboratory Diagnostics at Siemens Healthineers, and author of The Trilogy of Yes, has over 20 years of sales, marketing, general management, and...

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